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The JO Nuru Massage Gel is a water-based gel designed for couples to use during Nuru-style massages. JO Nuru Massage Gel is applied while the skin is wet or moist and the smooth glide is maintained with occasional re-application of moisture. JO Nuru Massage Gel is non-staining, paraben free, and cleans up easily. Nuru massage is a type of erotic massage derived from Japan where the emphasis is on delivering a massage with maximum body-on-body contact.